Curtis Baigent ︎ has an experimental, research-led art & design practice, working with uncertainty as a medium.


(︎︎︎currently) Artist, Design Innovation Director, Creative Director & Research Lead @ Forever — FutureDeluxe/Tendril.

(︎︎︎formerly) Creative Director @ ManvsMachine & f°am Studio  (Zeitguised).

(︎︎︎generally) from Wellington, New Zealand, living in London, UK [curtisbaigent @]










(16) Ilohas w/ ManvsMachine

A bonkers Japanese water commercial for the CocaCola Company; a super/natural journey through the depths of a mountain designed to facilitate the Ilohas process of water purification.

Harmoniously adapted and meticulously refined over æons the mountain playfully supports, channels & transmutes a droplet throughout its magical-realist journey straight to the bottle.

︎ Direction | Art Direction | Design
Direction, Design & Animation: ManvsMachine
Client: Ogilvy & Mather (Japan) / Cocacola
Music: Bo En
Sound Design & Mix: Echolab
VFX / post production: ManvsMachine & nineteentwenty