Curtis Baigent ︎ has an experimental, research-led art & design practice, working with uncertainty as a medium.
01
(︎︎︎currently) Artist, Design Innovation Director, Creative Director & Research Lead @ Forever — FutureDeluxe/Tendril.
02
(︎︎︎formerly) Creative Director @ ManvsMachine & f°am Studio (Zeitguised).
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(︎︎︎generally) from Wellington, New Zealand, living in London, UK [curtisbaigent @ gmail.com]
(16) Ilohas w/ ManvsMachine
A bonkers Japanese water commercial for the CocaCola Company; a super/natural journey through the depths of a mountain designed to facilitate the Ilohas process of water purification.
Harmoniously adapted and meticulously refined over æons the mountain playfully supports, channels & transmutes a droplet throughout its magical-realist journey straight to the bottle.
Harmoniously adapted and meticulously refined over æons the mountain playfully supports, channels & transmutes a droplet throughout its magical-realist journey straight to the bottle.
︎ Direction | Art Direction | Design
Direction, Design & Animation: ManvsMachine
Client: Ogilvy & Mather (Japan) / Cocacola
Music: Bo En
Sound Design & Mix: Echolab
VFX / post production: ManvsMachine & nineteentwenty
Direction, Design & Animation: ManvsMachine
Client: Ogilvy & Mather (Japan) / Cocacola
Music: Bo En
Sound Design & Mix: Echolab
VFX / post production: ManvsMachine & nineteentwenty
![](https://freight.cargo.site/t/original/i/f50c2ab8ff029ff7f9222b144ecefe15edc8e3c9b80b0e9f1fc50f6b1c5413cb/Ilohas_dev_17.jpg)
![](https://freight.cargo.site/t/original/i/e9855e2a867045d58a227468820f273990e0563c22221d7fadfaec39be07cacc/Ilohas_dev_20.jpg)
![](https://freight.cargo.site/t/original/i/49825cfd3700799ef91d2960a4a54c6096207a299b665353f60962aedc6688a2/Ilohas_dev_40.jpg)
![](https://freight.cargo.site/t/original/i/b431d8fb9a05af0a51fc219910a45fd82efc27140a2a30a9b320911d2f196205/Ilohas_03.jpg)