Curtis Baigent ︎ has an experimental, research-led art & design practice, working with uncertainty as a medium.
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(︎︎︎currently) Co-founder, Artist & Creative Director @ Mattering.
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(︎︎︎formerly) Design Innovation Director, Creative Director & Research Lead @ Forever / FutureDeluxe. Creative Director @ ManvsMachine & f°am Studio (someform).
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(︎︎︎generally) from Wellington, New Zealand, living in London, UK [curtisbaigent @ gmail.com]
(-) H&M 360º Digital Transformation — with FutureDeluxe & IoDF
Digital collection co-designed and crafted by FutureDeluxe, H&M and IoDF for H&M’s Innovation Metaverse Design Story.
︎ Creative Direction
Artwork created & Produced by: FutureDeluxe
Svet Lapcheva, Ana Leal Aguiar, Kristian Glenn, Masha Batsii, Curtis Baigent, Dan Hoopert, Florian Baumann, Ariel Lu, Rosie Emery, Alexander Hahn, Julian Braun, Joey Phinn, Will Denning, Ollie Harris
Live action ↓
Creative: Albert Moya
Photographer: Rafael Pavarotti
Stylist: Ib Kamara
Models: Kristen McMenamy, Vittoria Ceretti
Post production: Mathematic
Metaverse atelier: Institute of Digital Fashion
Artwork created & Produced by: FutureDeluxe
Svet Lapcheva, Ana Leal Aguiar, Kristian Glenn, Masha Batsii, Curtis Baigent, Dan Hoopert, Florian Baumann, Ariel Lu, Rosie Emery, Alexander Hahn, Julian Braun, Joey Phinn, Will Denning, Ollie Harris
Live action ↓
Creative: Albert Moya
Photographer: Rafael Pavarotti
Stylist: Ib Kamara
Models: Kristen McMenamy, Vittoria Ceretti
Post production: Mathematic
Metaverse atelier: Institute of Digital Fashion













